Mediavine Product Roadmap
Description
The Mediavine Product Roadmap was a livestream event covering adtech trends, first-party data, privacy changes, and upcoming products. Kendall Lock, Rosie Lin, and I developed the event branding, including a logo treatment, color palette, gradients, and graphic assets, creating a fresh yet cohesive visual experience.
We used Helvetica Now, a variable typeface enabling bold animations. I animated the intro video and lower-thirds graphics, incorporating Rosie Lin’s illustrations.
Role
Lead Designer & Animator
Skills
Branding & Visual Identity
Motion Design
Event Strategy
Collaboration
Credits
Designer: Rosie Lin
Digital Production Specialist: Blake Miller
Art Director: Kendall Lock
Creative Process in Action
I developed a feedback system that became the blueprint for all our future animation projects. It streamlined communication, kept revisions organized, and gave the team a clear framework to build from.
Centralized feedback
We captured notes from multiple stakeholders in one place
Template-driven motion
We built reusable animation frameworks for typography and graphics
Iteration with intent
We refined narrative focus, typography treatments, and brand hierarchy without losing speed
The result was a behind-the-scenes engine that kept the team aligned, the creative sharp, and the final video cohesive from start to finish.