Description
Fend was a brand-new, drug-free airway hygiene product with a tiny team and big ambitions. They needed a look and feel that felt approachable and trustworthy while still standing out in a health-focused space.

From 2020 to 2023, I jumped in wherever they needed a creative partner, with illustrations, social content, photo retouching, even little things like stickers and postcards. I focused on keeping the visuals light, human, and consistent so the brand could show up with a recognizable voice across every touchpoint.

The consistent visuals built trust with their first customers and gave the team tools they could keep using as they grew. Being part of those first steps was such a such a cool and rewarding experience.