March 2026 – Present  |  New York, NY (Remote)

• Grew LinkedIn impressions 92% and engagements 73% year-over-year through a channel-specific content strategy and tone evolution, while improving average engagement rate from 6.77% to 7.84%.

• Increased Facebook engagement 75% year-over-year with flat impressions — improving content quality and relevance without relying on increased posting volume.

• Led content strategy across blog, email, social, and executive thought-leadership channels, managing a high-volume operation to align messaging with product launches, campaigns, and business priorities.

• Developed and executed go-to-market content plans for product launches including Mediavine's Optimized Ad Experience, driving publisher adoption through education-first messaging and cross-channel activation.

• Directed executive thought leadership for C-suite leaders (CEO, CRO, VP of Partnerships), positioning the company on Google AI search, programmatic advertising, and publisher monetization.

New York, NY (Remote), April 2025 – March 2026

• Led end-to-end creative strategy for Mediavine’s 2025 rebrand, redefining visual identity, tone, and cross-channel execution for a global publisher and ad tech audience.

• Translated abstract brand values into actionable creative direction, elevating brand perception and aligning internal teams around a bold, human-centered narrative.

• Led creative direction for MVCon 2025, Mediavine’s flagship conference for 500+ professional creators, developing the full visual identity, signage, environmental design, and cross-channel marketing for the exclusive three-day event in Boston.

• Managed and mentored a team of designers, improving creative output, process efficiency, and stakeholder satisfaction through clear feedback systems and scalable workflows.

November 2023 – April 2025

• Served as Interim Manager of the Design Department during the Digital Design Manager’s parental leave, overseeing task delegation, project timelines, and team operations. Represented the team in cross-department meetings, ensuring alignment across creative efforts, maintaining brand consistency, leading major initiatives (including a company visual rebrand and Journey Affiliate Program marketing), and managing relationships with external collaborators.

• Managed the event branding of Mediavine at Tastemaker 2024 in Chicago, including project mapping, concept ideation, marketing asset creation, product design, interior design, experiential and cross-channel marketing. 

• Developed process for video production projects that allows for comprehensive feedback from stakeholders, regular status updates for the whole team, and much higher efficiency.

• Mentored designers and established processes for encouraging creative growth, including introducing weekly Design Retrospectives, offering continuing education seminars on graphic design tools, and assigning projects based on areas of interest.

November 2021 – November 2023

• Developed visually stunning and interactive presentation decks, showcased to top collaborators such as Google and at renowned blogging conferences. 

• Designed full brand identity for ad tech products, Grow and Journey.

• Drove a remarkable 296% increase in organic net social media audience growth in 2022 through strategy and design of social media graphics for a 61K-strong follower base across brand channels.

• Conceptualized, designed, and animated all motion graphics for Mediavine University online courses and education marketing initiatives, which received the 2022 Google Transformation Award.

November 2018 – November 2021

• Produced engaging visual content for social media campaigns across a diverse range of clients, including Flooring America, Cumberland Farms and Purdue Global University.

• Managed daily workflow for a team of designers, ensuring timely project completion and high-quality output.

• Interacted closely with clients to gather feedback and created robust visual brand guidelines for each of them.