Mediavine Visual Rebrand 2025
A bold new chapter for a brand built by creators, for creators.
As Mediavine has grown and evolved, its brand voice hadn’t kept pace. The branding was inconsistent, the visuals fragmented, and the story unclear. I led the creative direction for a full rebrand that brought clarity, cohesion, and confidence to the forefront.
We defined a bold new tone of voice (human, clear, and a little gutsy), revamped the visual system with flexible typography, vibrant color, and motion built for digital, and centered the creators behind the platform at every touchpoint.
From strategy to rollout, this rebrand unified the brand’s past, present, and future, and finally made Mediavine look as strong as it is.
Role
Art Director
Skills
Brand Strategy Development
Creative Direction
Design System Creation
Cross-departmental collaboration
Credits
Creative Director: Kendall Lock
Designer: Rosie Lin
The rebrand didn’t just refresh visuals. It drove measurable impact.
I worked closely with our Creative Director to shape the social media strategy, creating every image and writing every caption so the new brand voice came through in every post.
Since our social takeover in May, monthly impressions grew by 145% and engagements by 92%, supported by a nearly 200% increase in content output.
At the heart of Mediavine are its creators. So we centered them, literally and figuratively. From community-forward photography to storytelling that lifts up voices across our network, every brand touchpoint now reflects the humans driving the open web forward.
