Mediavine Visual Rebrand 2025
A bold new chapter for a brand built by creators, for creators.
As Mediavine has grown and evolved, its brand voice hadn’t kept pace. The branding was inconsistent, the visuals fragmented, and the story unclear. I led the creative direction for a full rebrand that brought clarity, cohesion, and confidence to the forefront.
We defined a bold new tone of voice (human, clear, and a little gutsy), revamped the visual system with flexible typography, vibrant color, and motion built for digital, and centered the creators behind the platform at every touchpoint.
From strategy to rollout, this rebrand unified the brand’s past, present, and future, and finally made Mediavine look as strong as it is.
Role
Art Director
Skills
Brand Strategy Development
Creative Direction
Design System Creation
Cross-departmental collaboration
Credits
Designer: Rosie Lin
Brand Consultant: Lauren Douglass, Lucy Reyer
As Art Director, I led the brand strategy and creative direction for this rebrand, from refining core messaging and visual systems to rolling out assets across digital, print, and event experiences. I collaborated closely with leadership, marketing, and product teams to ensure the new brand didn’t just look good. It worked.
At the heart of Mediavine are its creators. So we centered them, literally and figuratively. From custom illustrations and community-forward photography to storytelling that lifts up voices across our network, every brand touchpoint now reflects the humans driving the open web forward.
